Bridge Travel Group, founded in 1949 by Jerry Bridge’s late father,Walter Bridge, specialised in European short break package holidays and was both pioneering and entrepreneurial. ‘Two of my earliest recollections of my father, Walter Bridge, was of him racing to the Post Office with bundles of tickets and of him always being the last onto the beach when we were our annual family holiday in Majorca because he’d been phoning the office to get the ‘booking stats’! Says Jerry. He had started a travel company in 1948 offering a variety of holidays to different countries in Europe but soon realised that in order to succeed he needed to ‘specialise’. Swiss Travel Service was the first company to be launched in such a way in early 1949.
Walter recruited Alma in 1951 & before too long, with his help, she set up Paris Travel Service – it was the first company in the UK to actually specialise in just one city – how unique was that?! The Bridge Travel Group went from strength to strength and despite their children working in the business at various stages (usually school holidays) none were ready to commit to a life in the travel industry and so the successful business was sold in 1979.
We strongly suggest you view the You Tube video to get a real insight into the early days of both the Bridge Travel Group and the travel industry – it’s also culturally very interesting.