On the Road to Success: Australia’s Explorers Way Ad Wins Top Award |
April 2015: Last year, the South Australian Tourism Commission and Tourism NT joined forces with advertising agency Orchestra to film an advert for screening in UK cinemas and online. This film has just won Advertising Campaign of the Year at the prestigious Travel Marketing Awards 2015, in the under £250,000 media spend category. |
Set up to honour the most original ideas and best performing advertising, marketing and digital campaigns over the past year, the Awards were announced at a ceremony at the Grosvenor House Hotel in London in March 2015. Now in its seventh year, The Travel Marketing Awards has evolved into one of the most credible events in the travel industry calendar. The event is organised by the Chartered Institute of Marketing’s Travel Group (CIM Travel Group). The Explorers Way bisects the Australian continent between Adelaide in the south, to Darwin in the north. It covers over 3,000 kilometres and follows the Overland Telegraph route blazed in the 1860s by explorer John McDouall Stuart. The winning ad can be seen here. For South Australia, this is yet another prestigious accolade to add to their already awards laden mantelpiece. Last November their “Barossa, Be Consumed’ ad won the coveted “World’s Best Tourism Film of 2014” at the International Committee of Tourism Film Awards in Vienna. |